Describing aims and objectives is an important fundraising skill.

Your website, publicity materials, application forms, presentations, emails and letters all need a clear and concise explanation about what you are trying to achieve.

Above all, your group needs to be clear in itself about its purpose and ambitions.

Aims

Your aim is the reason for the project or activity to exist. Sometimes groups struggle to explain project aims. Fortunately there is a simple formula for describing aims in plain English, and in one simple sentence.

The formula is very simple: problem + people + place.

For example: This project aims to reduce unemployment among young people in Thackley.

Objectives

Your objectives describe how your project or activity will meet your aim. They are your practical, achievable priorities and are easily described as a list:

For example: This project aims to reduce unemployment among young people in Thackley.

Our objectives are to: