Describe your project clearly
Describing your activity might sound an obvious thing to do, but funders often complain that they can’t understand what a group is trying to do.
Whether you are writing a letter, completing an application form or making a presentation, you need to clearly explain what you want funding for.
Here are some things to include in your description:
- The aims and objectives of this project
- The problem or the need you are trying to address?
- Any particular issues (political, social, economic, etc) which make this need more acute
- Where and when will the project take place
- How long will it take to complete
- Your methods for delivering the project
- What difference the project will make
- Who will benefit – a description or profile of the participants.
- What makes your group and activity worth funding (selling points)
- Why your activity meets the funder’s aims and priorities
The funder should also feel reassured that your activity:
- makes sense and is fundable
- is likely to be successful and will make a difference
Your goal is to help the funder visualise what you want to do, so be specific.
Never say "sports activity" when you could say "indoor five-a-side football"!