There will be a number of things about your group that make it better at what it does than other organisations. These are your ‘selling points’.
It’s worth spending time identifying selling points and using them in funding bids, fundraising appeals and marketing.
Thinking about what the group is good at can be a rewarding exercise for staff, volunteers and participants.
Often the things that you just take for granted are the most impressive and important to a funder.
For example, you may open during the evening because that is what local people need. To many funders, that kind of practical response is what makes your group worth supporting.
Can you identify your own selling points around these themes?
How you work
Expertise, experience and track record