Marketing - an essential part of fundraising

Making sure your services and projects meet the needs of the local community, your existing users, stakeholders and funders is the key to marketing.

Marketing isn't just for big companies - image, customer satisfaction and reputation are just as important for community groups.

Groups are often already working on marketing - but calling it something else:

  • Consultation/ research
  • Networking and giving presentations
  • Events
  • Supporting users
  • Filling in monitoring forms for funders
  • Keeping in touch with local council officers and Councillors.
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