Great content = great website

Writing text

Start with a list of pages that you want - here are some suggestions to choose from (tick the ones you want, alter them or add your own!). Keep it simple - start with the 5 most important pages.

  • About us
  • Contact us
  • Find us
  • Activities 
  • Services 
  • Help for young people 
  • Help for older people
  • How we can help you
  • How you can help us 
  • What we do
  • What we don’t do 
  • Get involved
  • Membership
  • Volunteer
  • Donate

Writing for the web can be more informal than a report and can include links to further information (other websites or documents to download).

Top tips for text!

  1. Spell check everything you write. Get a friend or colleague to proofread it for you too - or read the whole thing out loud to yourself.
  2. Keep it simple. If it’s not essential to leave it in - it’s essential to leave it out!
  3. Avoid acronyms & jargon - write for the people that don’t know anything about your group and what it does - nothing is too obvious.
  4. Pretend you’re talking to someone that needs your help - what kinds of questions might they have? - opening hours? availability? prices? eligibility? parking? disabled access? child-friendly? who to contact & how? directions?
  5. Your group is single not plural!
  6. Include your charity or company number and registered address.
  7. Avoid random capitals!
  8. Use consistent (and correct) names for your group, projects, other groups and funders, donors or sponsors.  Check, don’t guess!

Top tips for pictures!

  1. Quality not quantity. Aim for your pictures to be in focus and sized correctly (not fuzzy, wonky, squashed or stretched!).
  2. Imagine the person that needs your help - what pictures would they find useful to help them feel more confident about taking part? Pictures of the outside of your venue/ office can be especially useful for people trying to find you.  Pictures of other service users enjoying the activity can be reassuring and inviting.
  3. Use representative and realistic pictures. Make sure that you’re not giving the wrong impression! Check that your pictures show a true picture of the diversity of people that can use your service.
  4. Include your logo. Add funders’ logos where appropriate as a way of saying thank you and acknowledging funders’ support.
  5. Keep it legal (copyright). Some groups take pictures from websites without knowing that they shouldn’t do this because they don’t have permission or copyright. Only use pictures that you have created or that you have purchased (with copyright) or royalty-free images (e.g. some clip art/ stock photos). If you’re not sure, check before using the picture.
  6. Keep it legal (data protection). Always ask for specific permission to use the photograph or picture on your website.  This could be permission from an individual, service-user or artist. When people agree, they should be told that their image will be on the website and how long you will use it for. Make sure you remove their image when the time period they have agreed to ends. Also inform them that they have the right to ask you to remove the image at any time (Data Protection Act).

Getting the website you want is a workshop presentation by Sarah Moss, Voluntary Organisation Support Officer, © Community Action Bradford & District. 

Community Action Bradford & District

Questions?

Get help from the Voluntary Organisation Support Officer team.


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