Publicising funders support

When you receive funding, you need to check how the funder would like their support publicised. 

Some funders prefer discretion, and do not want their contribution widely publicised. For example, some charitable trusts and private donors don’t welcome unsolicited requests for funding and therefore prefer to keep a low profile. 

Usually funders prefer or expect their contribution to be publicly acknowledged. This may even form part of your funding agreement.

Examples of where some funders expect to see themselves acknowledged include:

  • press releases, leaflets and posters
  • printed materials for example course handouts
  • websites
  • your annual report
  • letterhead
  • signs and plaques

It is also good practice to mention their support at events they have funded.

Many funders provide information about their publicity requirements – this may be quite detailed. Keep copies of your publicity on file and take photographs of billboards or plaques to show you met the funders requests.  Also keep copies of newspaper articles or any other publicity you have received.

Sponsorship

If you are given cash or other support purely in exchange for publicity, it is called sponsorship. Sponsorship is a commercial contract and is not a charitable activity. It is classed as trading and may be subject to tax and VAT. If you are not sure whether some of your income is commercial sponsorship, seek professional advice or contact HM Revenue and Customs for their opinion.


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