No. 7 – Don’t email an attachment on its own! (it looks like junk mail)

  • Have you noticed that sometimes people just email an attachment with “you might be interested in this” or “please circulate”?
  • Are you more or less likely to look at the attachment?

Tell people what you’re sending them in the body of the email.

Remember to include a relevant and clear subject line.

Don’t just use a picture – not everyone will be able to see it!

Taking action

When you’re sending publicity, include text in your email – include all the facts that someone needs to decide whether or not it’s relevant at a glance (don’t make them have to open the attachment) e.g. for an event:

  • Title  
  • Date
  • Price   
  • Venue
  • Why they should attend
  • Who to contact
  • How to book

Getting the website you want is a workshop presentation by Sarah Moss, Voluntary Organisation Support Officer, © Community Action Bradford & District. 

Community Action Bradford & District, making a positive change


Get help from the Voluntary Organisation Support Officer team.

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