How Twitter could help

Raise the profile of your group

There are so many opportunities for using Twitter to get publicity for your group. Just a few examples:

  • Tweet your funder, say thanks for the funding and show a picture of the activity taking place.
  • Tweet your local newspaper about a local concern or new project.
  • Ask for help or donations.
  • Join in conversations that your group has expertise in.
  • Become a trusted source of information about what’s going on at your group, in your local area or topic of work.

Improve your website and get more visitors

Writing a tweet about a new event is much quicker than writing a news item about it.

For example:

Example Tweet: Sewing class for women starts 10 October at 2pm at #Shipley Community Centre. £4 a session call 01274 000000 to book

For longer items, you can use Twitter to tell people that there’s more information on your website (add the direct link to the specific page) and get more visitors to your website.

Keeping a “latest news” page up to date is a common problem for community groups. Instead of a latest news page you could add some code (that Twitter provides for you) to a page/s of your website that lists your tweets (a Twitter widget!).

Campaign groups - get access

Twitter is an egalitarian space - you can tweet the Prime Minister or even the CIA if you like. It’s also a very public place to ask questions or voice an opinion.

The successful campaign to save the Odeon building in Bradford city centre was done very publically, involving contacting national public bodies and local government, local and national newspapers as well as celebrities and lots of local people on Twitter.

This Social Media guide is a workshop presentation by Sarah Moss, Voluntary Organisation Support Officer, © Community Action Bradford & District. 

Community Action Bradford & District, making a positive change


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